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The key to real estate investors looking for High Net Worth (HNW) private lender is the first marketing image, and then a consistency of purpose.

Marketing Image

It 'important to know that the richest potential investors are not attracted to typical marketing private loans. I receive loan requests from friends all the time, investors and others, and most are very common and uninteresting. Few seem interested in knowingme or my investment needs.

Affluent investors are not going to respond to the same marketing you use for middle-class mom & pop investors. It takes a unique marketing edge to attract HNW investors.

We all have association links in our brain. Those associations will cue us to make snap judgments based on past experiences.

Take the affluent investor...

Most of their advisers use the personal approach in selling services to them.  Have you ever seen the Card from a banker or investment advisor wealth? E 'were peppered with "earn interest of 12% .." and its front end and back piece?

E 'printed on bright green card?

So you think that the credibility of very wealthy investors for your business card printed with fluorescent words and 400's?

Be sure to have marketing materials that show in a professional light.

The consistency of purpose

It 's very important that ifHNW marketing people have a consistency of purpose and be with your marketing. If you send one or two pieces for a HNW marketing without further follow-up you might as well not all, and plan to save some money. You must have 7-15 steps in the marketing plan for HNW.

Will almost never respond to the first marketing pieces. Such people are busy and need to get your message in a repeated basis. Programme repeatsMarketing pitch for at least a year with many different types of marketing including postcards and letters.

But very important is that sometimes your marketing person looking for a HNW in a personal encounter with and that's where the real deal will be done.

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